Colour is used throughout a film to evoke different emotions from the viewers (Phillips, 2002). Film producers use colour to enhance a scene; so that, for example, not only is a scene thrilling in the script and visuals of the characters, but dim lighting is also sending a subconscious message to the viewers to be scared.
Traditionally, cold colours are used to express natures malevolence (Phillips, 2002), such as in the film Sleepy Hollow (1999) where the colours throughout the film mirror the spooky plot line.
Source: Google Images
Warm colours are used for the opposite effect; to express nature's beauty (Phillips, 2002). This is used in the film Pocahontas when John Smith falls in a forbidden love with Pocahontas and they run childlike through the forest together.
Source: Google Images
Source: Google Images
When Jake inhabits his Avatar and explores Pandora the viewer is awestruck with the amazing use of colour, not only in the surroundings, but in the colours of the avatar itself. The bright blue of the skin, the colourful hues in the surrounding nature, and the bioluminescent qualities enlighten viewers and instill feelings of hope and happiness; feelings that nothing bad should happen to these people.
Source: Google Images
Just as everything else in this movie was well thought out, so was the colour scheme. Cameron used massive colour contrast between the two worlds to evoke a strong emotional bond between the viewers and Pandora, and to strengthen the argument between good and evil; natural and unnatural.
Source: Mast, Gerald. Film Cinema Movie: A Theory of Experience. New York: Harper & Row, 1977.
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